Avinash Yadav | Founder, Avikosh Digital

The Story

Why I stopped optimising reports and started building growth engines.

I moved to Delhi in 2015 with no network and no plan beyond learning something that mattered. Digital marketing turned out to be the thing — measurable, unforgiving, and impossible to fake for long.

I spent eight years running campaigns for other people, and the same thing kept happening. Businesses were spending more every month and growing less. The campaigns looked impressive. The dashboards were beautiful. The business hadn’t moved.

While running acquisition at Magicbricks I was quietly taking on my own clients in the evenings — a builder in Gorakhpur, then a luxury marketplace in Delhi. Both are still clients today. That was the proof I needed.

So in 2023 I left my job and started Avikosh. One team, one system, built to show what the money actually did. We run Google Ads, Meta Ads, SEO, WhatsApp and the website in one place — nobody gets to blame the other team when the numbers drop.

“Anyone can fill your CRM. My job is filling your calendar with people who are ready to buy.”

So far that has meant ₹50Cr+ in ad spend across 7 industries. Every account starts with one question: what does a real lead cost you right now, and how fast can we bring it down? I still look at every account myself.

— Avinash Yadav, Founder

2015Moved to Delhi with no network and no plan beyond learning something that mattered.

2019First clients of my own, taken on in the evenings. Two are still with me.

2023Left the job and turned that freelance work into Avikosh Digital.

2026A team of five, ₹50Cr+ managed, 50+ brands — still in every account myself.

The Avikosh Growth Engine

Three stages. In order.

I spent years watching money spent in the wrong order — reach bought before intent was proven, budget added to pages that had not earned it, scale applied to funnels already leaking. So I fixed the order.

What it costs meDeals. I have talked businesses out of spending with me when the offer was wrong or the budget too small to prove anything.

AI Growth Engine

Marketing + AI + Automation

Attract

Buy intent, not attention. I start at the narrowest, highest-intent slice of the market and widen only once cost per qualified lead holds.

Cheap traffic that never buys is the most expensive thing you can purchase.

Convert

Fix the leak before you fill the tank. Nine times out of ten the problem is the landing page, the offer, or how long the business takes to call back.

No extra budget goes to a page that has not earned it.

Scale

Move money weekly, on what closed. Scale is not a bigger budget — it is spend moving toward revenue and away from activity.

Budget follows closed business, not clicks.

Measurement runs underneath all three — clean tracking and plain-language reporting are the floor the other three stand on, not a fourth step.

Experience

Eight years, four chapters.

Where the craft was learned, where it was proven at scale, and where it became a company.

2023 — PresentGreater Noida · Founder

Founder

Avikosh Digital

Built the agency from a solo practice into a five-person team serving 50+ brands across seven industries, with ₹50Cr+ in managed ad spend and 90% client retention.

Run strategy personally on every active account — no account managers between the client and the thinking
Designed the Attract → Convert → Scale framework used on every engagement, from ₹50,000/month budgets to ₹50 lakh
Published 15 documented case studies with verifiable numbers — unusual in a market that mostly publishes claims

Google AdsMeta AdsSEO & GEOAI AutomationP&L

2021 — 2023Noida · Full-time

Assistant Manager, Digital Marketing

Magicbricks · India’s largest property portal

Ran end-to-end paid acquisition for India’s largest property portal — the reason property is the market I know best.

Managed multiple concurrent project launches at national scale, owning Merchant Center, landing-page experience and GA4 measurement
Took on my own clients alongside this — Red Hills Group from 2021 and Fine Listings from 2022, both still with Avikosh today

Real EstateMarketplaceCPL OptimisationGA4 & GTM

2020 — 2021Delhi NCR · Full-time

Digital Marketing Executive

MADE EASY Education

Built the first SEO-led organic engine for one of India’s best-known engineering education brands, then ran paid acquisition alongside it.

Grew revenue 75% post-lockdown across Google, YouTube, Meta and Quora campaigns

SEOEdTechE-commerceYouTube Ads

2018 — 2020Delhi NCR

Where the craft was learned

Rightbyte · Sticky India

Two agency-side years running SEO and search for small and mid-sized businesses — where I learned to scope work, handle clients directly, and be measured weekly on numbers I could not hide from.

Where I Go Deepest

Two markets I know better than most.

Both sell on desire and trust rather than price. Both punish the volume tactics that work everywhere else.

Luxury Fashion & Apparel

Premium D2C, handwoven and designer labels

Selling a ₹20,000 garment is not the same problem as selling a ₹2,000 one. The buyer is not comparison shopping, creative has to carry craft rather than discount, and the audience is small enough that broad targeting burns money fast.

Proof: Hiranya, Label Yati and Studio Vaidik — see the case studies below.

Premium D2CShopifyBrand-led creativeHigh AOVCatalogue & feeds

Luxury Property & Assets

Villas, plots and pre-owned exotic cars

Long consideration windows, small qualified audiences, and sales teams that will tell you quickly whether the leads are real. A marketplace is harder still — you have to acquire sellers as well as buyers, and most agencies only know how to do the first.

Five years here taught me to optimise toward site visits and closed enquiries, not form fills.

Proof: Fine Listings, Fine Cars and Red Hills Group — see the case studies below.

HNI targetingMarketplace both-sidesSite-visit optimisationRERA real estateLong sales cycles

Featured Case Studies

Real challenges. Smart strategies.

Every number below is published and verifiable.

View All 15 Case Studies ↗

Red Hills Group

Real EstateSince 2021

From zero paid acquisition to a consistent monthly enquiry engine across eight live plot projects in Gorakhpur and Lucknow.

12KEnquiries / month

1,000Site visits / month

8Live projects

Hiranya

Luxury FashionD2C

Paid acquisition built from zero for a sustainable handwoven label selling at ₹7,500–₹21,500 — a price point where broad targeting burns money fast.

3XAverage ROAS

18moSustained

0→1Built from zero

Fine Cars

Luxury AutoSince 2022

Pre-owned exotic cars for high-net-worth buyers — a marketplace that has to acquire sellers as well as buyers.

3XQualified enquiries

50%Lower Meta cost

4yrAccount tenure

Before Avikosh — results delivered in-house

Magicbricks

Real Estate Portal2021–2023In-house

Ran end-to-end paid acquisition for India’s largest property portal as Assistant Manager, Digital Marketing — national scale, multiple concurrent project launches.

#1Lowest CPL in Indian real estate

2Google & Meta at scale

2yrIn role