Performance Marketing Services Turn Ad Spend Into
Predictable Revenue.

Performance marketing services are paid advertising campaigns measured against business outcomes rather than reach. You pay for ads, but success is judged on cost per acquisition, qualified leads and revenue.

Channels usually include Google Ads, Meta Ads, remarketing and the conversion tracking that connects them to sales.

Our retainer starts at ₹30,000 per month. Above roughly ₹3 lakh in monthly ad spend, a percentage model usually works out better for both sides — 10% of spend or ₹30,000, whichever is higher. On established accounts we can move to a reduced retainer plus a bonus on agreed KPIs.

The management fee is separate from your ad budget. That budget goes to Google and Meta, not to us.

There is no hard floor, but the arithmetic matters. If your monthly ad spend is smaller than your management fee, most of your money goes into managing the account rather than reaching people.

Paid media compounds once spend is a clear multiple of the fee. If you are below that, we will say so on the call rather than take the retainer.

Expect early signal in three to four weeks and a reliable read at 60 to 90 days.

Week 1 is the audit. Weeks 1 to 2 fix tracking. Weeks 2 to 3 build. Weeks 3 to 4 launch and test. From month 2 we scale what has proven itself. Anything faster than this is usually noise.

Digital marketing covers everything online, including SEO services, content and social. Performance marketing is the paid subset where every campaign carries a measurable target — cost per lead, cost per acquisition or ROAS.

The distinction is accountability: performance marketing is judged on outcomes you can audit.

Three months minimum, because a shorter window will not survive the learning phase on either platform. After that you can leave with 30 days of notice. No clawbacks and no auto-renewing lock-ins.

No, and be wary of any performance marketing agency that does. We have averaged around 4X ROAS across accounts, but that is an average across different industries, margins and offers — not a promise about yours.

What we commit to is an agreed baseline, KPIs defined in writing before launch, and reporting you can audit yourself.

Because almost every underperforming account we inherit is optimising against bad data. If the pixel double-fires, if the Conversions API is not deduplicating, or if GA4 counts a form view as a conversion, the algorithm is training on noise — and more budget simply buys more of it.

Fixing measurement first is the cheapest performance gain available to most advertisers.

It depends on whether demand already exists. If people actively search for your category, Google Search takes the larger share early because you are capturing intent that is already there. If they do not — a new product or an impulse purchase — Meta takes the larger share, because you are creating demand rather than catching it.

We start weighted to whichever platform your data favours, then move budget monthly based on cost per qualified lead.

The browser pixel alone now misses a meaningful share of conversions. iOS privacy settings, ad blockers, cookie consent and Safari tracking prevention all cut into what the browser can report.

The Conversions API sends the same events server-side, so Meta receives conversions the browser never passed on. Meta can only optimise towards conversions it can see.

Yes. Traffic you have paid for lands somewhere, and that page decides whether the spend converts. We test headlines, form length, page speed and offer clarity against the same cost-per-acquisition target as the campaigns.

Ad optimisation without landing page optimisation caps how far the account can go.

We go through your account together on a call: tracking setup, monthly spend, campaign structure and the obvious gaps. You get an honest read on whether the problem is budget, targeting or measurement, plus which engagement model fits.

Fifteen minutes, no slide deck, no obligation. You keep the findings whether or not you hire us.