You will talk to Avinash, not a sales rep.
Google Ads, Meta lead ads, landing pages that convert, CRM integration and WhatsApp follow-up, run as one system. We optimise for leads your sales team can actually close, not for form fills that look good in a report.
You will talk to Avinash, not a sales rep. Campaigns live in 15 days.
Attract, capture, qualify, follow up. One connected system.
We’ll review your campaigns, landing pages and lead follow-up, then show you the three changes most likely to lower your cost per qualified lead. Whether or not you decide to work with us.
We’ll map the right channel mix for your category, give you a realistic budget and an expected cost per lead, and show you what tracking and follow-up needs to exist before day one. No ad account required.
Two very different problems. Two very different first 30 days. Pick the one that sounds like you.
You get the findings whether or not you hire us.
A plan mapped before you spend a rupee.
You have a lead quality problem. Optimise for the cheapest form fill and the platform learns to find people who fill in forms, not people who buy.
Then the lead sits unqualified in an inbox while a competitor calls first. Volume was never the constraint.
Three engagements optimised for the leads a sales team can actually close.
Real Estate12K+Monthly EnquiriesResidential Plot DeveloperFive years, three cities, eight projects, still running.Read the case studyREReal Estate Channel PartnersReal Estate1000+Leads Per MonthReal Estate Channel PartnersNine partners served on demand across NCR and pan-India.Read the case studyLCLuxury Car BrokerageLuxury & Automobile500+Monthly EnquiriesLuxury Car BrokerageSeller-side acquisition filtered on vehicle eligibility, not intent.Read the case studyScreenshots from live accounts we run, shared with client permission. Account names and spend are redacted, the performance figures are not.
₹1,180 → ₹640 46%
42 → 138 3.2x
Figures come from the client’s own ad account and stay auditable. Results depend on category, offer and budget, the free audit gives you a number that reflects yours.
Six moving parts sit between an ad click and a sale. We run all of them, against one number: cost per qualified lead.
High-quality leads from Facebook and Instagram, built on audience research rather than a boosted post.
Capture buyers already searching for what you sell, Search, Performance Max and call campaigns.
Conversion-focused pages that turn clicks into qualified leads, tested, not guessed at.
Every lead scored, assigned and followed up automatically, so none goes cold while someone is busy.
Leads from several channels at once, which lowers acquisition cost when one platform gets expensive.
Every lead tracked to source, so cost per lead trends down month over month instead of drifting up.
Five steps from a first conversation to a pipeline your sales team trusts. Nothing goes live until the step underneath it works.
We learn your offer, margins and sales process, then map who to target and what to promise.
Lead capture pages built and tested, so paid traffic lands somewhere designed to convert.
Google and Meta campaigns go live with tracking verified against real enquiries.
CRM routing, WhatsApp follow-up and AI scoring so leads are engaged and sorted automatically.
Budget moves to whatever produces qualified leads, reviewed against closed revenue.
Across every account we run
Average account ROAS
Leads Generated
Ad Spend Managed
Years Running Ads
The platforms we buy on, the tools we measure with, the CRM your leads land in and the channels we follow up through, wired into one reporting layer, so nothing gets optimised in isolation.
Meta AdsGoogle AdsGA4Tag ManagerHubSpotLinkedIn AdsYouTube AdsMeta PixelLooker StudioMaken8nAiSensyInteraktWhatsAppMailchimpMicrosoft ClarityHotjarDifferent buying cycles, one operating model: buy on intent, qualify fast, follow up before the lead goes cold.
More leads is the easy part. These are the reasons businesses hand us the whole journey from click to closed deal.
We optimise towards the leads your sales team accepts, not the cheapest form fill the platform can find.
Wasted spend cut at the query, audience and landing page level before budgets go up.
We build and test the page the ad points at, because that is where most lead budgets actually leak.
Leads land in Zoho, HubSpot, GoHighLevel or your own system, routed to the right person automatically.
Auto replies and qualifying questions engage a lead in seconds, while intent is still high.
Lead scoring and intent detection so your team calls the enquiries most likely to close first.
Cost per lead, lead quality and funnel reporting built on your own accounts, auditable any time.
Weekly reviews against closed revenue, not monthly slides against clicks.
Three ways to pay for the same lead generation work. Pick the model that fits how your business buys.
₹35,000/ month
Predictable monthly management for businesses that want consistent campaign optimisation and a fixed agency fee.
Ad spend billed separately and paid directly by you.
Agreed CPL/ qualified lead
Pay per qualified lead, with the CPL agreed before the campaign starts. Best for businesses that want to align our fees directly with lead generation.
Final CPL depends on industry, location, qualification criteria, expected lead volume and campaign economics.
₹25,000/ month + CPL
A fixed monthly fee combined with performance-based pricing. Best for businesses wanting dedicated management with shared performance accountability.
Ad spend is billed separately. The CPL is agreed before the campaign starts.
Advertising spend is separate from Avikosh management fees unless specifically stated in the proposal. All fees are exclusive of GST.
A lead counts as qualified when it has valid contact details, matches the agreed location and requirements, shows genuine interest, and meets the qualification criteria agreed for your business. Duplicate, spam, and test submissions are never charged.
There is no universal CPL. Your cost per qualified lead depends on your industry, location, competition, audience, offer, expected lead volume, and qualification criteria.
Qualification criteria and CPL are agreed in writing before launch. Invalid or duplicate leads that meet the agreed replacement criteria are replaced at no additional charge. Engagements are flexible; a three-month runway is recommended.
Take the free lead generation audit. We go through your tracking setup, monthly spend and campaign structure with you, then tell you which model actually makes sense, no deck, no obligation.
Straight answers on cost, lead quality, CRM and timelines, including the things we will not promise.
Lead generation services are the work of getting qualified enquiries into your sales pipeline, running the ads, building the pages that capture the enquiry, routing it into a CRM, and following up fast enough that the buyer is still interested.
The distinction that matters is qualified. Anyone can produce cheap form fills. The job is producing enquiries your sales team can actually close.
Three months minimum. Lead generation needs that long for campaigns to exit the learning phase, for the qualification criteria to be tested against real enquiries, and for the CPL to settle at a number that means anything.
After that it is month to month, and you can leave with 30 days' notice. No clawbacks and no auto-renewing contracts.
We buy attention on Google and Meta, send it to a page built to convert, capture the enquiry, score it, route it to the right person and automate the first follow-up.
Then we measure cost per qualified lead rather than cost per form fill, and move budget towards whatever is producing revenue.
Avikosh offers three lead generation pricing models. Fixed Management is ₹35,000 per month for businesses that prefer predictable management costs. Performance is pay per qualified lead, with the CPL agreed before launch. Hybrid combines a ₹25,000 monthly management fee with an agreed CPL.
Advertising spend is separate unless specifically stated in the proposal and all fees are exclusive of GST. The right model depends on your industry, location, campaign complexity and lead qualification requirements.
There is no universal number. A good CPL depends on your average deal value, close rate and margin. A ₹300 lead is expensive if nothing closes, and a ₹3,000 lead is cheap if one in five becomes a customer.
We work backwards from what a customer is worth to you, then set the CPL target from there. Any agency quoting a CPL benchmark before knowing your economics is guessing.
It depends on whether demand already exists. If people actively search for what you sell, Google Search captures intent that is already there. If they do not, Meta creates the demand instead.
Most accounts we run use both, weighted towards whichever produces the lower cost per qualified lead that month.
A lead counts as qualified only when it meets the criteria agreed for your business before the campaign starts, location, budget, requirement, property type, vehicle type, service requirement or whatever else defines a real prospect for you.
Invalid or duplicate leads are replaced at no cost. Because the definition is agreed upfront, there is no argument later about what you are paying for.
Three layers. Campaign level, by optimising towards the leads that convert rather than all leads. Form level, with qualifying questions that filter out people who were never going to buy. Then post-submission, using scoring and WhatsApp questions before the lead reaches your sales team.
Yes, and we would rather not run campaigns without one. The page decides whether a click becomes an enquiry, so sending paid traffic to a generic homepage wastes most of the budget.
We build, test and iterate the page as part of the engagement, not as a separate project.
Yes. Zoho, HubSpot, GoHighLevel and most custom systems. Leads flow in automatically with the source attached, and get routed by location, product or team.
If you do not have a CRM yet, we will tell you honestly whether you need one or whether a simpler setup is enough for now.
Yes. Auto replies, qualifying questions, appointment booking and reminder sequences.
Speed matters more than most people expect. A lead answered in two minutes converts far better than the same lead answered in two hours, and automation is what makes that consistent.
Usually within the first two weeks of launch, though the first leads are rarely the cheapest. Expect a reliable read on cost per qualified lead at 30 to 60 days, once the platforms have enough conversion data to learn from.
Week 1 is discovery, weeks 1 to 3 are strategy and landing pages, launch is week 3 to 4. From month 2 we scale what is closing.
Real estate, healthcare, education, automotive, finance and home services are where we have run the most volume. Real estate in particular, we have been running plot enquiry campaigns at scale.
The model transfers to most considered purchases where a human closes the sale.
Because we run the whole journey rather than just the ads. Campaigns, landing pages, tracking, CRM routing, WhatsApp follow-up and qualification are handled by one team, so nothing falls between vendors.
We also publish our pricing, work month to month after a three-month minimum, and will tell you when paid leads are the wrong answer for your business.
Ask it on WhatsApp, or book the free lead generation audit and ask it there. Either way you get a plain answer from someone who runs accounts, not a sales script.
Question about SEO, ads or leads? Ask away.
How can we help?Ask our assistant, or talk to a human.
AI can make mistakes. For quotes, use WhatsApp.
