Customer Acquisition Firm

Performance Marketing Services for Businesses That Want
Predictable Revenue.

We run Google Ads and Meta Ads for businesses spending ₹1 lakh or more a month, and judge ourselves on one number: what a customer costs you. AI-assisted optimisation, conversion tracking that reports honestly, and landing pages built to convert the traffic you pay for. Recent result: 50% lower Meta Ads cost for a pre-owned exotic car marketplace.

The Avikosh AI Performance Marketing Engine

Google AdsSearch · ShoppingPerformance Max
AI OptimisationBudget · Bid controlAudience learning
AnalyticsGA4 · GTMMeta CAPI
Avikosh Digital growth engine, AI-powered performance marketing
Meta AdsFacebook · IGRemarketing
Landing PagesCRO optimisedA/B tested
ReportingRevenue attributionMonthly insights

Data-driven. AI-powered. Results-focused.

Start Here

Where is your business right now?

Two very different problems. Two very different first 30 days. Pick the one that sounds like you.

Already running ads

You've tried agencies. You're still not seeing revenue.

  • Cost per lead rises every quarter while lead quality falls
  • Conversion tracking has never been properly audited, so every decision runs on wrong data
  • Your account is handled by someone junior you have never spoken to

You get the findings whether or not you hire us.

New to paid ads

New to paid ads. Ready to invest. Need a plan you can trust.

  • You have never run paid ads at scale, or you have only boosted posts
  • You are ready to invest ₹1 lakh or more a month, but want a defensible plan first
  • You want the first 30 days mapped out before the budget is spent

A plan mapped before you spend a rupee.

The Real Problem

You don't have a budget problem.

Performance marketing services are paid ads judged on revenue, not reach. Most Google Ads and Meta Ads accounts leak money long before the budget runs out, into conversions nobody set up correctly and audiences that were never going to buy.

When GA4 counts a form view as a conversion, the algorithm learns from noise. More budget just buys more noise.

What Goes Wrong
CPL Keeps ClimbingCost per lead rises every quarter. Lead quality falls at the same time.
Broken TrackingGA4, Tag Manager and the Meta Conversions API were never set up properly, so every decision runs on wrong data.
ROAS Won’t ScaleEach increase in spend returns less than the last. Growth stalls at a ceiling nobody can explain.
What Comes Out
Lower Cost Per AcquisitionCPA trending down month over month, measured against revenue rather than clicks.
Better Quality LeadsBuyers with real purchase intent, scored on what closes, not on what was cheap.
Scalable ROASA 4X average return across the accounts we scale, with headroom to push further.
Every Avikosh engagement starts with an audit, never a guess.
Get Free Growth AuditNew to paid ads? Get a launch plan instead
What We Run

Our performance marketing services.

Every channel below is managed in-house, against one plan, and reported in one dashboard. Looking for organic growth alongside paid? See our SEO & GEO services.

Google Ads Management

Search, Shopping and Performance Max, structured around the terms that actually convert.

SearchShoppingPerformance Max
Explore Google Ads

Meta Ads Management

Facebook and Instagram Ads built on structured creative testing and behaviour-split remarketing.

FacebookInstagramRemarketing
Explore Meta Ads

AI Campaign Optimisation

AI-assisted bidding, budget pacing and audience learning, trained on conversions we have verified.

Creative testingBid controlAudience learning
Explore AI Marketing

WhatsApp Marketing

Click-to-WhatsApp campaigns that drop a lead into a live chat, then qualify it.

Business APIClick-to-WhatsAppAutomation
Explore WhatsApp

Conversion Tracking & Analytics

GA4, Tag Manager and the Meta Conversions API, configured so events map to revenue.

GA4Google Tag ManagerMeta CAPI
Explore Tracking

Email Marketing

Lifecycle flows and segmented campaigns that turn the list you already own into revenue.

Lifecycle flowsSegmentationCampaigns
Explore Email
Our Process

Our performance marketing process.

No campaign goes live until the measurement underneath it is correct. This is the order we work in, and why the audit always comes first.

Week 1

Audit

We review tracking, account structure and spend before changing anything. You get the findings either way.

Week 1–2

Fix Tracking

Pixel, Tag Manager and the Conversions API corrected, deduplicated, then verified against real transactions.

Week 2–3

Build

Audiences, creative and funnel mapped to your offer and margin, not to a template.

Week 3–4

Launch and Test

Controlled rollout with daily checks. Small budgets, fast reads, no set-and-forget.

Month 2 onwards

Scale What Works

Budget increases only on what has proven itself against cost per qualified lead.

4X

Average account ROAS

50L+

Leads Generated

₹50Cr+

Ad Spend Managed

7+

Years Running Ads

Our Stack

Everything runs through one dashboard.

The platforms we buy on, the tools we measure with, the AI we build with, and the organic channels that catch the demand, all wired into one reporting layer, so nothing gets optimised in isolation.

See how we wire it up

Avikosh DigitalGoogle AdsMeta AdsGA4Tag ManagerLooker StudioWhatsAppMeta CAPIGmailClaudeChatGPTGeminiInstagramFacebookYouTubeLinkedIn
Google AdsMeta AdsGA4Tag ManagerLooker StudioWhatsAppMeta CAPIGmailClaudeChatGPTGeminiInstagramFacebookYouTubeLinkedIn
How We Work Together

What performance marketing costs.

Minimum ad spend is ₹1,00,000 a month. One flat fee up to that, a percentage above it, and a custom scope for large accounts.

Core

₹45,000/ month

For ad spend up to ₹1,00,000 a month. One flat fee, no variable cost.

  • Google & Meta strategy and media buying
  • Creative direction and ad copy
  • Conversion tracking built and audited
  • Weekly performance reporting
  • A senior strategist, not an account manager

Ad spend billed separately and paid directly by you.

Most Popular

Growth

₹45,000/ month + 10% of ad spend above ₹1L

For ad spend above ₹1,00,000 a month. Our fee grows only as your budget grows, so scaling needs no renegotiation.

  • Everything in Core
  • Scaling plan and monthly budget reallocation
  • Conversion tracking and landing page tests
  • Bi-weekly reviews with a senior strategist
  • Priority access to the creative team

Example: at ₹2L monthly ad spend you pay ₹55,000. At ₹5L you pay ₹85,000. Ad spend billed separately.

Enterprise

Customscoped to your goals

For large budgets and multi-market growth. We scope everything you need around your goals.

  • Performance marketing and lead generation
  • Store, funnels and landing pages as needed
  • AI automation: chatbot, voice, WhatsApp and CRM
  • Dedicated team and priority support
  • KPI-linked bonus pricing where it fits

Pricing is agreed after a scoping call.

Minimum ad spend is ₹1,00,000 a month. Advertising spend is separate from Avikosh management fees unless specifically stated in the proposal. All fees are exclusive of GST. Outside India? We quote in USD, AUD and GBP, and international engagements are scoped to your market.

Who We Work With

Built for businesses ready to invest.

We work best with brands that already spend, or are ready to spend, ₹1 lakh or more a month on ads.

A good fit if

  • You spend, or are ready to spend, ₹1 lakh or more a month on ads
  • You can give us access to your ad accounts, analytics and sales numbers
  • A decision-maker is part of the conversation
  • You want to be judged on revenue, not clicks

Probably not a fit if

  • Your monthly ad budget is under ₹1 lakh (our SEO and website services may suit you better)
  • You want guaranteed rankings, sales or results
  • You are looking for the cheapest quote rather than the best fit
  • Your category is restricted on Google or Meta ads

Not sure which model fits your account?

Take the free growth audit. We go through your tracking setup, monthly spend and campaign structure with you, then tell you which model actually makes sense, no deck, no obligation.

Performance Marketing FAQs

Questions we get before onboarding.

Straight answers on cost, timelines, contracts and conversion tracking, including the things we will not promise.

What are performance marketing services?

Performance marketing services are paid advertising campaigns measured against business outcomes rather than reach. You pay for ads, but success is judged on cost per acquisition, qualified leads and revenue.

Channels usually include Google Ads, Meta Ads, remarketing and the conversion tracking that connects them to sales.

How much do performance marketing services cost in India?

Our Core fee is ₹45,000 per month, plus GST, for ad spend up to ₹1 lakh a month. Above ₹1 lakh the fee is ₹45,000 plus 10% of the spend above ₹1 lakh, so at ₹2 lakh of monthly ad spend it is ₹55,000. Large accounts get a custom Enterprise scope, and on established accounts we can add a bonus on agreed KPIs.

The management fee is separate from your ad budget. That budget goes to Google and Meta, not to us.

What is the minimum ad budget you work with?

Our minimum ad spend is ₹1 lakh a month. Below that, most of your money goes into managing the account rather than reaching people.

Paid media compounds once spend is a clear multiple of the fee. If you are below that, we will say so on the call rather than take the retainer.

How long does it take to see results from Google Ads or Meta Ads?

Expect early signal in three to four weeks and a reliable read at 60 to 90 days.

Week 1 is the audit. Weeks 1 to 2 fix tracking. Weeks 2 to 3 build. Weeks 3 to 4 launch and test. From month 2 we scale what has proven itself. Anything faster than this is usually noise.

What is the difference between performance marketing and digital marketing?

Digital marketing covers everything online, including SEO services, content and social. Performance marketing is the paid subset where every campaign carries a measurable target, cost per lead, cost per acquisition or ROAS.

The distinction is accountability: performance marketing is judged on outcomes you can audit.

Do you require a long-term contract?

Three months minimum, because a shorter window will not survive the learning phase on either platform. After that you can leave with 30 days of notice. No clawbacks and no auto-renewing lock-ins.

Can you guarantee a specific ROAS or cost per lead?

No, and be wary of any performance marketing agency that does. We have averaged around 4X ROAS across accounts, but that is an average across different industries, margins and offers, not a promise about yours.

What we commit to is an agreed baseline, KPIs defined in writing before launch, and reporting you can audit yourself.

Why do you spend the first two weeks on conversion tracking?

Because almost every underperforming account we inherit is optimising against bad data. If the pixel double-fires, if the Conversions API is not deduplicating, or if GA4 counts a form view as a conversion, the algorithm is training on noise, and more budget simply buys more of it.

Fixing measurement first is the cheapest performance gain available to most advertisers.

How should I split budget between Google Ads and Meta Ads?

It depends on whether demand already exists. If people actively search for your category, Google Search takes the larger share early because you are capturing intent that is already there. If they do not, a new product or an impulse purchase, Meta takes the larger share, because you are creating demand rather than catching it.

We start weighted to whichever platform your data favours, then move budget monthly based on cost per qualified lead.

Do I need the Meta Conversions API, or is the pixel enough?

The browser pixel alone now misses a meaningful share of conversions. iOS privacy settings, ad blockers, cookie consent and Safari tracking prevention all cut into what the browser can report.

The Conversions API sends the same events server-side, so Meta receives conversions the browser never passed on. Meta can only optimise towards conversions it can see.

Do you optimise landing pages as well as ads?

Yes. Traffic you have paid for lands somewhere, and that page decides whether the spend converts. We test headlines, form length, page speed and offer clarity against the same cost-per-acquisition target as the campaigns.

Ad optimisation without landing page optimisation caps how far the account can go.

What happens in the free growth audit?

We go through your account together on a call: tracking setup, monthly spend, campaign structure and the obvious gaps. You get an honest read on whether the problem is budget, targeting or measurement, plus which engagement model fits.

Fifteen minutes, no slide deck, no obligation. You keep the findings whether or not you hire us.

Still have a question?

Ask it on WhatsApp, or book the free growth audit and ask it there. Either way you get a plain answer from someone who runs accounts, not a sales script.