An international travel lead generation case study covering Google Ads and Meta Ads work with Offbeat Trippers, a Delhi-based outbound tour operator selling packages across fifteen destinations.
Project Summary
Client Overview:
Offbeat Trippers is a New Delhi outbound travel operator running since 2018, selling curated international holiday packages across fifteen destinations — Turkey, Jordan, Japan, Singapore, Vietnam, Bali, Dubai, the Maldives, Europe, the Nordics, Egypt, South Africa, Seychelles, Australia and New Zealand. Packages run from three nights to fourteen, and the company holds a TripAdvisor Traveller’s Choice award with more than 5,000 customers served.
Avikosh Digital runs their paid acquisition across Google Ads and Meta Ads, with conversion tracking and landing pages built around one goal: qualified enquiries that convert into booked trips.
The Challenge
Travel leads are cheap and mostly worthless: An international holiday is a high-ticket, long-consideration purchase. Campaigns optimised for form fills produce enormous volume from people who will never book, and a sales team that burns its day on unqualified calls.
Fifteen destinations, fifteen different buyers: Someone searching for Bali is not the same buyer as someone planning a Nordic trip. Running them through one campaign averages the cost and hides which destinations actually sell.
No way to separate a browser from a booker: Without trip dates, budget and traveller count captured up front, every enquiry looks identical in the inbox.
What We Did
Planning versus daydreaming: Most travel research never becomes a booking. The account was built to tell the difference and stop paying for the second group.
Budget follows the destinations that convert: Fifteen destinations carry different seasonality and margin, so spend was allocated by what actually sold rather than by what attracted interest.
The Results
Qualified enquiries doubled within the first 90 days of restructuring the account.
Google Ads cost cut by 40% while enquiry quality went up, not down.
Higher booking conversion rate from the same enquiry volume, because the sales team was working better-qualified leads.
Fifteen destinations marketed simultaneously, each with its own funnel, landing page and attribution.
Key Takeaways
In travel, cheap leads are the expensive option: A low cost per lead that produces no bookings costs more than a higher one that fills the calendar. The metric that matters is cost per booked trip.
Qualify at the form, not on the phone: Three extra fields at the point of enquiry save a sales team hours every week and change which campaigns deserve budget.
Destination-level structure beats a blended account: With fifteen destinations at different price points and seasons, a portfolio-level cost per lead tells you nothing you can act on.
Selling high-ticket packages that need a real conversation?
We will audit your existing ad account and show you where the spend is leaking — whether or not you decide to work with us.
Why it works: An international holiday is a high-ticket, long-consideration purchase. Capturing travel dates, group size and budget at the enquiry form is what separates a booker from a browser - and it changes which campaigns deserve budget.
Qualified Enquiries
2
x
Lower Google Ads Cost
40
%
Destinations Marketed
15
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