A luxury car lead generation case study covering four years of Google Ads and Meta Ads work with Fine Cars, the pre-owned exotic car arm of Fine Listings — tripling qualified enquiries at half the Meta Ads cost.
Project Summary
Client Overview:
Fine Cars is the pre-owned exotic and premium car marketplace operated by Fine Listings Technologies Limited, curating vehicles for high-net-worth buyers and sellers across India. Avikosh Digital has run their paid acquisition since November 2022, beginning as a freelance engagement and continuing as the agency grew.
The Challenge
A marketplace has to acquire buyers and sellers, and most agencies only know how to do the first. Persuading someone to consign a supercar is a completely different problem from persuading someone to buy one.
The audience is small enough that interest targeting is useless — broad luxury interests are full of aspiration, not intent, and aspiration does not convert at this ticket size.
At transaction values in the tens of lakhs, cost per lead stops being the right measure. One genuine enquiry can outweigh a thousand cheap ones, which changes what the account should be optimised for entirely.
What We Did
Treated buy-side and sell-side as two separate problems with two different promises, rather than one campaign carrying two messages.
Optimised for whether the sales team got a conversation worth having, not for lead volume — at these values, chasing cheap leads actively destroys value.
Built creative that signals exclusivity and verification rather than urgency, because this buyer does not respond to a deal closing on Friday.
The Results
Qualified enquiries tripled while Meta Ads cost fell by half.
The account has run continuously since November 2022 — four years and counting, through the client’s growth into a limited company and a multi-category marketplace.
Why it works: in a marketplace, supply is usually the harder side. Everyone builds buyer campaigns. The agencies worth keeping are the ones who can also fill the inventory.
Qualified Enquiries
3
X
Lower Meta Ads Cost
50
%
Years, Still Running
4
+
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