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An online course marketing case study covering an independent Spanish tutor — a 10X return on ad spend and four times the qualified enquiries across fifteen months.

Project Summary

Client Overview:

Spanish with Mrityunjay teaches Spanish online to students across India. Avikosh Digital ran acquisition from October 2023 to December 2024.

The Challenge

A single-instructor language course competes against free apps at one end and established institutes at the other, with no brand recognition and no institutional credibility to borrow.

The buyer has a specific reason for learning — work, migration, examinations — and generic language-learning advertising speaks to none of them.

With no campus and no accreditation, the only asset available to build on was the instructor himself.

What We Did

Built the positioning around the instructor as the product rather than the course, because that was the one thing competitors could not copy.

Targeted the specific reasons people commit to learning a language rather than general interest in it.

The Results

10X return on ad spend and four times the qualified enquiries, across a fifteen-month engagement.

Outcomes

10X Return
On Ad Spend
4X Qualified
Enquiries
Instructor-Led
Positioning
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Category: Education & EdTech
Client: Spanish with Mrityunjay
Industry: Education & EdTech – Language Learning
Services: SEO, Google Ads, Meta Ads
Engagement: October 2023 – December 2024
Location: Pan-India
Note

Why it works: an independent tutor cannot out-spend an institute. What they have is a person the student can evaluate directly — so the advertising leads with that.

  • Return On Ad Spend
    10
    X
  • Qualified Enquiries
    4
    X
  • Months Engagement
    15