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A local SEO case study covering a South Delhi gym — five keywords ranking in the top three and ten enquiries a day, sustained across nearly four years.

Project Summary

Client Overview:

Strong Core Gym operates in South Delhi. Avikosh Digital ran their search visibility and paid acquisition from August 2019 to April 2023.

The Challenge

A gym only sells to people within a few kilometres of its door, so the entire addressable market is a handful of neighbourhoods.

That makes broad advertising wasteful and puts almost all the weight on local search — where a small number of high-intent queries decide the outcome.

The competition is every other gym in the same postcode, all bidding on the same handful of terms.

What We Did

Concentrated on ranking for the small set of queries that indicate someone is ready to join, rather than chasing fitness traffic generally.

Kept paid spend to the gaps that organic visibility could not cover, instead of running both against the same terms.

The Results

Five keywords ranking in the top three, and ten enquiries a day, across an engagement that ran from 2019 to 2023.

Outcomes

Ten Enquiries
A Day
Top 3 for Five
Core Keywords
Nearly Four
Years Running
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Category: Health & Wellness
Client: Strong Core Gym
Industry: Health & Wellness – Fitness
Platform: WordPress
Services: SEO, Google Ads
Engagement: August 2019 – April 2023
Location: South Delhi
Note

Why it works: for a business with a two-kilometre catchment, a handful of local queries is the entire market. Ranking for those beats reaching everyone.

  • Keywords in Top 3
    5
  • Daily Enquiries
    10
  • Years Engagement
    3.5