An integrated holistic health clinic case study covering Dr. Poonam Bali’s Bliss in Hauz Khas, New Delhi — six months of search visibility and paid acquisition for a practice treating conditions people research privately.
Project Summary
Client Overview:
Dr. Poonam Bali’s Bliss is an integrated holistic health centre in Hauz Khas, New Delhi, established in 1996. It combines homeopathy, Ayurveda, naturopathy, yoga and nutrition, with colon hydrotherapy and detox as signature treatments. Avikosh worked with the clinic from August 2020 to January 2021, as a freelance engagement.
The Challenge
A holistic health clinic sells treatments people research privately — PCOD, thyroid, hair loss, weight, skin conditions, digestive health. Nobody walks past and decides to book.
That puts almost all the weight on search. Someone typing a condition plus a treatment approach is already deciding where to go, so the clinic either appears at that moment or is not considered at all.
The competition is not just other clinics. It is hospitals, dermatology chains and every content site ranking for the same symptom queries — while the practice itself is one doctor with a single centre and decades of reputation that had never been translated online.
What We Did
Built search visibility around treatment and condition queries rather than generic wellness terms, so the traffic arriving was already looking for what the clinic actually does. Local search and the Google Business Profile carried the Hauz Khas catchment.
Ran Google Ads on high-intent treatment searches and Meta Ads to build awareness for the signature detox and colon hydrotherapy programmes — two different jobs, kept in separate campaigns rather than blended into one budget.
The Results
Across the engagement the clinic moved from effectively invisible in search to ranking for its core treatment and condition terms, with a steady flow of consultation enquiries coming through search, Google Ads and Meta rather than word of mouth alone. Detailed performance figures from this engagement are not published.
