A premium wallpaper e-commerce case study covering the Shopify store, site build and growth of a made-to-measure wall coverings brand sold by the square foot, holding a 3X return on ad spend since January 2026.
Project Summary
Client Overview:
The client sells premium made-to-measure wallpaper for Indian homes, Pichwai, tropical, European, 3D and contemporary designs, priced from ₹99 per square foot and merchandised by room: bedroom, living, dining, kids, pooja and bath. Avikosh Digital has handled the store, the site and the growth since January 2026.
The Challenge
Wallpaper is sold by the square foot, not by the unit: The customer has to measure a wall before they can buy anything. That puts an arithmetic problem between interest and checkout, and it is where this category loses most of its traffic.
It is a considered, visual purchase: Nobody covers a wall on impulse. People want to see a design in a room like their own before committing, and a flat product shot does not answer that question.
The catalogue spans unrelated tastes: Traditional Pichwai and kids’ room unicorns do not share a buyer. One audience and one creative line would have misfired across most of the range.
What We Did
Built the store around the room, not the pattern: Visitors land in a context they recognise, bedroom, living room, kids’ room, rather than a grid of designs with no sense of scale.
Made measuring part of the flow: The calculation was moved inside the buying journey instead of sitting in front of it as a barrier.
AI-assisted creative production: A catalogue this varied needs far more creative than a small team can produce by hand. AI-assisted production let us test per collection rather than per campaign.
The Results
3X return on ad spend, held since the January 2026 launch. On a made-to-measure product where every basket value is calculated rather than fixed.
Six months of scaling. The store, the site and acquisition run together rather than split across separate vendors.
Eight room collections live. Visitors land in a room they recognise instead of a grid of patterns with no sense of scale.
Why it works: a made-to-measure product fails at the measuring step, not the design step. Move the calculation inside the buying flow and the rest of the funnel starts behaving like ordinary e-commerce.
Return On Ad Spend
3
X
Months Scaling
6
Room Collections
8
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