A local SEO case study covering a South Delhi gym, five keywords ranking in the top three and ten enquiries a day, sustained across nearly four years.
Project Summary
Client Overview:
The client operates a single gym in South Delhi. Avikosh Digital ran their search visibility and paid acquisition from August 2019 to April 2023.
The Challenge
A gym only sells to people within a few kilometres of its door, so the entire addressable market is a handful of neighbourhoods.
That makes broad advertising wasteful and puts almost all the weight on local search, where a small number of high-intent queries decide the outcome.
The competition is every other gym in the same postcode, all bidding on the same handful of terms.
What We Did
Concentrated on ranking for the small set of queries that indicate someone is ready to join, rather than chasing fitness traffic generally.
Kept paid spend to the gaps that organic visibility could not cover, instead of running both against the same terms.
The Results
Five keywords ranking in the top three. The small set of local queries that decide whether someone living a few streets away joins this gym or a competitor in the same postcode.
Ten enquiries a day. From a catchment of a handful of neighbourhoods, which is the real ceiling a single-location gym works against.
Three and a half years, August 2019 to April 2023. One location, one catchment, held for the length of the engagement.
Why it works: for a business with a two-kilometre catchment, a handful of local queries is the entire market. Ranking for those beats reaching everyone.
Keywords in Top 3
5
Daily Enquiries
10
Years Engagement
3.5
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